Ordbog
Definitioner og forklaringer på begreber indenfor marketing
- Retargeting
- GTIN-numre
- ROAS – Return on Advertising Spend
- ROI – Return on Investment
- CPM – Cost Per Mille
- Funnel
- Attribution
- SERP
- Søgeordsanalyse
- Marketing Automation
- CMS – Content Management System
- UTM – Urchin Tracking Module
- CTR – Click Trough Rate
- Influencer Marketing
- Bounce rate
- Google Merchant Center
- Crawling
- Hubspot
- B2B Marketing
- Bing
- Snapchat
- ITP – Intelligent Tracking Prevention
- Udvidelser – Extensions
- SQR – Search Query Report
- SEM – Search Engine Marketing
- PPC – Pay Per Click
- Google shopping
- Annoncerangering
- Annonce
- Paid Search
- Quality score
- Google Analytics
- Google Tag Manager
- Webanalyse
- SEO
- CRO
- Keywords
- CPC